In terms of retail, Pharmacy retailing is under going a major signage revolution....many factors are driving this surge. The previous ecomomic climate saw all retailers watching budgets, avoiding any major refurbishments until the economy began to grow again. Many exteriors have become outdated and dilapidated. But also driving change is the increased competition and pressure on margins.

Family 'chains' have rebranded or at least tweaked their branding Independent pharmacy's are seeking the support of the 'branded pharmacy' model with this brings a very sleek modern instantly recognisable signage pack. To remain visible and in the game so to speak a distinctive well maintained pharmacy exterior has never been more important.

Signage only plays a part in becoming visibly attractive, we often encourage customers to consider their shop fronts, review the paint finish, any repair works. How is their lighting, do they need to look at replacing big clunky old lighting for more modern low voltage LED lighting or consider illuminated lettering. How is the window display, two pet peeves of mine is the stores either have this Aladens Cave of confusing non pharmacy related products e.g school bags which make the store look like a pound store or light blocking sloppy unstable giant cardboard cut out of medicine bottles preventing any kind of view into the store....are either of these options really driving 'health or beauty' concerned consumers into the store.