The window display has always been a hugely important asset for retailers. In the pharmacy sector it’s often under utilised to promote the pharmacy's store offering and core values as its generally characterised with unstable cardboard life size (window blocking) pain relief POS.
 

With increased competition we recommend the pharmacy take back their windows to focus on building their own brand. High lighting their offering to potential passing traffic. Allowing customers visibility into the store to see whats on offer e.g special offer gondola end, popular make up stand, photo services or the consultation zone.  

 

The front window glass can be adored with vibrant, eye catching graphics to give the pharmacy real presence, highlighting store services and core brand messages in a memorable way. A light box or clear poster pocket system or digital screen can suspend in the window to provide an outlet for advertising in a structured organised way without blocking a valuable line of sight into the store.